Check this out.

Here’s some more about that.

Near the end, that article (the second clicky link there) says something like this:

People trust simply designed sites.’s plain-text, unadorned format seems soothing and trustworthy, particularly when compared to the garish, on-the-make look of most sites.

I think this is true, and I think it’s something that is often overlooked in design: simplicity = clarity = comfort.

I wish I had more to say about that, but I think that about sums it up.